Working on a solution that combines complex and diverse hardware along with software? Sometimes, a software first approach can drive growth faster and more nimbly than one that targets both sides of the hardware and software equation equally. Being hardware agnostic opens up the target market and can make your software license agreement closure rate much higher by avoiding many of the issues that arise when hardware drives a transaction. Read on for an interesting article on how Proximie’s software first approach has given it advantages in the marketplace:
“One of the most important aspects of the Proximie platform is our ‘software first’ approach, meaning that we are hardware agnostic. The important thing about the way Proximie was originally designed was that Dr. Nadine Hachach-Haram wanted our software to be available to the broadest user base possible. She wanted to ensure Proximie was not siloed to a particular surgical specialty or reserved to one region in the world.“Our software strategy was all about access and accessibility, which means I could be integrating Proximie into really high-end clinical settings or very basic ones, but the user experience is the same.”Our platform is as capable of connecting to a low-spec laptop or mobile, as it is connecting to high-spec hardware. In addition to being available to a broad user base, Proximie is also able to connect with any number of other devices within any given operating room. From a robot to a laparoscopic lens, we can plug-in to any existing hardware and a surgeon can use our platform immediately. This has enabled Proximie to be used in every single surgical specialty. The idea is for Proximie to act as a link for all these devices, to enable surgeons to apply their skills, and therefore help as many patients as possible.”
Shared by Geoffrey G. Gussis, Esq., a business lawyer and technology lawyer licensed in New Jersey and New York. Learn more about me, the legal services I provide, and articles I have written. Contact: firstname.lastname@example.org or (732) 898-0549 or (646) 389-2946 for a free consultation.
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