SaaS burnout is not uncommon as the experts describe, but there are ways to prevent it and reinvent yourself and your SaaS solution. Often the key is looking at things in 4-5 year cycles and seeing what pieces can help continued evolution. If you are closing a lot of SaaS deals but things feel stale, it’s time to take a look in the mirror and reflect on what changes and pivots are in order to keep on trucking. Whether it is reducing customer churn, finding a mentor or a new key VP – or even growing faster – there are many ways to avoid SaaS burnout.
“Burnout is a real risk in SaaS.Not usually in the early days. But as time marches on — It’s a huge risk. One piece of “evidence” — a lot of fairly successful SaaS startups all sell at about the same point in time … about 5 years in. Because the founders get just too burnt out around Year 4 … and as Year 5 rolls in, they’re running a bit on fumes, and … they sell. Or take a bad venture deal. Or just plain start to give up a little. Often, as it’s just finally getting good.”
Shared by Geoffrey G. Gussis, Esq., a business lawyer and technology lawyer licensed in New Jersey and New York. Learn more about me, the legal services I provide, and articles I have written. Contact: firstname.lastname@example.org or (732) 898-0549 or (646) 389-2946 for a free consultation.
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