The New Jersey Hispanic business community is growing at a rapid pace, but banks are failing to keep up and pay attention. The banks that are will reap the rewards and form long-standing relationships with businesses that will be integral to New Jersey’s growth in years to come.
“Carlos Medina, the chair of the Statewide Hispanic Chamber of Commerce of New Jersey, knows the value of the organization and its members as well as anyone. That’s why he wasn’t surprised when more than 900 attendees came to see more than 100 booths at the chamber’s annual gala and expo Friday at the Palisadium in Cliffside Park. Medina, however, wasn’t surprised by another number: The relatively few banks in attendance. “It’s the fastest-growing business community, leaps and bounds, over any other community in the state,” he said. “And many of them are doing it without banking relationships, which makes that all the more impressive.”